“Rokstok Adds 250 3D Jewelry Videos & Changes How Customers Shop for Jewelry Online” |
Rokstok Adds 250 3D Jewelry Videos & Changes How Customers Shop for Jewelry Online Posted: 20 Oct 2010 06:01 AM PDT Rokstok, a leading online diamond marketplace, has added 250 videos for engagement rings and wedding rings that are all in 3D. Buffalo, NY (Vocus) October 20, 2010 While millions of people enjoy shopping online each year, it can often be less exciting for those who wish they could see more than just a standard image of the product. Rokstok, an online jeweler specializing in custom wedding rings and engagement rings, has addressed that problem by adding 250 jewelry videos to their site, all of which are in 3D, thus enhancing the online shopping experience. "We live in a time when people love to watch online videos, so this gives those shoppers a chance to tap into that interest," explains Andrew Moquin, president and CEO of Rokstok, an online global marketplace for jewelry, including diamonds, rings, Verragio, and Tacori products. "The jewelry videos are beneficial because they provide a real look at what the person is considering, and the process involved, rather than just viewing a rendition or photo." The 3D videos that have been added focus on various aspects of the jewelry industry. One video that is particularly popular with consumers, especially those interested in custom wedding rings and custom engagement rings, demonstrates the custom jewelry process. This video shows the entire process of how a ring is customized. "By watching videos, people can get a better sense of the product, as well as seeing things first-hand," adds Moquin. "It brings shopping for rings to a whole new level, one that we feel is much more interesting and exciting." About Rokstok: ### Andrew Moquin This entry passed through the Full-Text RSS service — if this is your content and you're reading it on someone else's site, please read our FAQ page at fivefilters.org/content-only/faq.php |
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